Give it Away People – Get into a Conversation with Prospects to Generate Business
Let’s examine why even a seemingly perfect modern website still may not work to get new clients:
This website is beautifully designed has excellent layout and graphics – it is even personable and educational. This website is branded, represents this firm nicely and is well thought out. The colors are perfectly suited for a professional image. The photographs are personal and put a real face on this law firm.
This website is search engine optimized:
This website came up on the first page of Google under a related search term and was in an area that Google calls the “8 Pack.”
What is an “8 Pack”?
No, in this case an “8 Pack” isn’t a great set of toned abs – although that’s nice too! An “8 Pack” is where your site can land next to a local map of the area. This firm was the first in the “8 Pack”.
Everything seems perfect so what’s not working people?
There is no “call to action” no place to collect the visitor’s email addresses.
When someone finds these attorneys, they might feel a connection but then forget where they found this website.
Without inviting the guests to join an email list or get something free, they will be gone.
Get into a Conversation:
Collect your visitors emails by giving them some real value for free, and then when they’re ready for you, you will be on the forefront of their minds.
And of course we at Video Blog Marketing, always think that a personable and informational video is optimal because it increases your online visibility and brings in clients that resonate with you and your message.
For more free up to the moment information about Educational Marketing for Professionals, pop in your email and we’ll keep you in the loop.
Filed Under: Video Marketing on the Web
