Law Firm Web Internet Marketing with Video | An Inexpensive way to Take Control of your Web Presence
If You’re Interested in Bringing in Clients on a Budget, and Complete Control, Take a Look at Video Blogging For your Law Firm’s Web Marketing
Video Blog: meaning: A video message and short article written and published by you, preferably open to comments, intended to help people online. In these times with information coming at us like a fire hose, it’s hard to know where to put our marketing money and attention.
With so many places to turn, having an inexpensive marketing plan in place that is ongoing is optimal. Video blogging is an innovative answer that relies on us to publish, placing us squarely in the driver’s seat and directly in front of prospects. However, many feel awkward “marketing” ourselves.
Law Firm Marketing made comfortable, dignified and inexpensive
I would like to share a way we can comfortably create marketing that works best when approached with honesty, authenticity and genuine enthusiasm, positioning us in a place of authority by answering questions asked, while bringing in clients. The Internet has brought about huge changes, many of which are in advertising.
With Google, Youtube and other search engines serving up answers to every question imaginable, the ”shotgun” or “spam” effect is all but “out”, and attraction marketing is “in.”While attorneys tend to be avid readers, according to the BIA Kelsey group, 58% of the U.S. population never reads another book after high school and 80% of families did not buy or read a book last year. Generally websites tend to be a firm’s colorful brochure floating in cyberspace but the question becomes: Is anyone reading it?
We are a nation who loves screens. Already rewarding video, Google is positioning itself to heavily reward interactive websites where comments are being left and the visitor is spending more time on the site. With video, user interactivity with “clicks” through, increase by 30 to 40% according to data from Comscore.
Creating a Law Firm Video for Web Marketing Isn’t So Hard with You Tube
With your video on YouTube, getting it onto a website is not as daunting as you may expect. With WordPress free content management software, you can build a blog or website yourself for a surprisingly small amount of money and publish videos to your site by simply “cutting and pasting” anytime you’re inspired. WordPress free shareware is a website program that has a user friendly interface that is about as easy as any word processing program, separating our content from design. However, do not blog from WordPress.org. By adding WordPress software to your own website address you’ll better control your search results. With many beautiful free templates, your new blog and/or website can be up and running with Youtube videos, in an afternoon if you’re ambitious.
Now I’m on YouTube How do I Get Video On My Site?
Many of the largest businesses worldwide use WordPress as their website platform on their own URL. As mentioned on their Google WebMaster Blog in April 2010, WordPress gets the best search results available. And once we create our video blog, visitors are crucial, other website programs do not carry the same weight in the searches, and having Google’s blessing is an integral factor for success.
How should I come across in my videos?
The trend is authenticity, hiring a model or coming across too Hollywood can actually backfire. You’ll begin noticing television advertising emulating online video, but with high costs associated, and 30 seconds at best to relay a message to an audience who may be disinterested, this creates an entirely different game and is turning out to be less effective.
Online video runs 24/7 at no extra cost; your video is ready when that person needs you the most, placing you as the authority in your practice area, with the person likely contacting you first. Accordingly, video will “weed out” those who may otherwise not be a good fit, or waste your time. So, without a “shotgun” marketing approach, you can sit down, fire up the camera, lights and microphone, and share useful information. Videos should probably not exceed 2 minutes. It is well documented that online video can go longer than our video counterpart, television.
What about video editing?
Viewers are already interested, eliminating the need to use fast edits and slick production. However, a certain amount of professionalism in your production is recommended. With video they connect with you in a very real and personal way text and pictures cannot provide. Opening your posts to “comments” as well as posting links to your blog posts on Twitter, Facebook and Linkedin increases interactivity to your site. The powerful WordPress blogging website generates new search results each time you publish, addressing more than one practice area. Once published, each post remains online like a new door into your website targeting related search results.
How do I turn my Visitors into Business?
Search Results Made Easy
The more you blog, the more people you will reach. Google Keywords Tool is one way to tell where we may find potential clients. This tool determines “pay per click” competition and monthly searches. Your WordPress, site will rise in “Natural Search,’ which yields more clicks through than “pay per click” ads. Google Keywords Tool shows the amount of traffic per month, and determines what terminology they’re actually using.
Video Blogs are relatively new on the marketing horizon; with the help of experts, law firms are creating their own semi-professional and professional video studios in their offices. With a little training, doing it themselves puts them in the driver’s seat, able to accelerate their marketing efforts on their own schedule. Whether using a professional crew to teach you the tricks, or doing it on your own, much can be done with a careful eye for detail, some keyword research, and an authentic demeanor on camera. In short, you could do it all yourself even with astronomical student loans.
For more about Law Firm Web Marketing please contact us! We care way to much about our clients and only take on the ones we know we can help. But please feel free to call with questions or even add a comment below we’d love to help you any way we can. (415) 690-7112
