Lawyer Blogging What Approach Works?
Lawyer Marketing with a Blog
Recently I ran across an article at the top of Google about Lawyer Blogging on the American Bar Association Website’s magazine called Law Practice Today.
http://www.abanet.org/lpm/lpt/articles/tch11072.shtml
The article was interesting but really didn’t give much in way help to create new business with your blog. I was actually surprised at the lack of real helpful information in the article.
To give a little “slack” to the writer it was written in November 2007. The writer did give us some good links but the idea behind the article missed most of the points behind blogging – getting new business by helping people.
I felt he was leading so many of my lawyer friends down the wrong path by telling them to put their blogs up on hosted blogging sites like Blogger.
If you put your blog on your own URL you can not only blog to your heart’s content sharing your expertise with the world, but you can also get the best possible search results available.
Adding video gives your potential client a chance to know you and trust you. Its a no-brainer for attorneys. You aren’t advertising, you’re helping people. That is the beauty!
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Filed Under: Blogging • Video Marketing on the Web
